Sadaf
Process, Research and Strategy
Before designing the packaging for Sadaf I dove deep into research about consumers by conducting interviews, visiting grocery stores to audit the competitive landscape, analyzing the packaging and understanding the target audience.
By conducting research and understanding the competitive landscape, the proposed packaging stands out against the competition and reflects the price point of the premium quality that Sadaf provides.
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Sadaf has a lot to offer in terms of products, quality and authenticity. However they lack consistency and clarity in their design and their current packaging does not reflect the price point of the products
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More consistent design will streamline the shopping process for those looking to buy high quality products.
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To make Sadaf a world brand and tap into untouched markets and audiences.
